Jim Reid knows what it takes to build a high-performing culture and successfully lead organizations through tremendous growth. A trusted advisor to six CEOs, Jim has navigated significant change and immense pressure to build winning teams that outperform competitors. He has successfully coached, advised and developed thousands of aspiring leaders. Originally trained as a military pilot, Jim built his expertise working alongside some of the best thinkers on leadership, including Jim Collins, Jeffrey Pfeffer, John Kotter and Dave Ulrich. He was recognized in 2021 as one of the 50 Best Executives in Canada by ROB magazine. His new book – Leading to Greatness – is a must read for all leaders.